Website Success

To ensure that your website is successful you need to address the following strategic questions:

1. Branding and messaging

- Does the website present the right company image?
- Can your customers easily understand the message you are trying to communicate?
- Do your customers relate to your site?
- Is your site easy to use?
- Can your customers and the media contact you easily?

2. Opportunities

     - Do you know why people are coming to your site?
     - Can visitors give you feedback on the content of the site?
     - Are visitors happy with the content?
     - Can you identify new opportunities for products and services?
     - Can you sell your products and services on the web?
     -  What key words are visitors using when they use search engines?

3. Returning visitors

- Does your website provide continuing added value for existing customers?
- Do visitors return to your site regularly and why?
- Do you offer password protected areas (unique information sources for existing customers)?
- Have you the capability to carry out on-line customer/visitor surveys?
- Do you have a blog running on your site?
- How long does it take you to answer a customer query?